ELEVATED EXECMARKET MATRIX · START HEREYour Market Matrix
Twenty-five names, five blocks, in priority order. Built with you after your Calibration.
HOW THIS WORKS
Five blocks of five. The blocks stay in this order. A blank cell is an assignment. A guessed cell is a liability.
| Block | What it is | Owner |
|---|
| BLOCK 1 · THE DREAM FIVE | If the phone rang, the search ends. Named companies you admire. | YOU |
| BLOCK 2 · THE COMPETITOR FIVE | Direct competitors of companies you have run. Your experience transfers on day one. | JOHN |
| BLOCK 3 · THE LOCAL FIVE | In your market by geography, whatever the category. | BOTH |
| BLOCK 4 · THE CHAMPION FIVE | Five people who will say your name in a room you’re not in. | YOU |
| BLOCK 5 · THE RECRUITER FIVE | Retained search only. John approaches these directly on your behalf. | JOHN |
Shaded cell — a cell for you or John to fill inBold navy — structureGrey italic — instruction or rationale
ELEVATED EXECMARKET MATRIX · ACTIVE PURSUITActive Pursuit
Every live seat and every company in motion, with John’s advice and who owns the next touch.
| Company | Target role | Location | Status | Why it fits | John’s advice | Owner |
|---|
| Chief Revenue Officer | Boston | Active opening | Sells to the same buyer you sold to. | Go to the CEO, not the posting. | JOHN |
| President, North America | Denver | Active opening | Multi-region P&L at your scale. | Apply, then reach out high. | YOU |
| Chief Revenue Officer | Seattle | Target company | New CEO is rebuilding the team. | Warm path via your former board colleague. | JOHN |
| Chief Revenue Officer | Austin | Target company | New sponsor, growth plan to $300M. | Operating partner first. | JOHN |
| SVP, Global Sales | Connecticut | Watch | Seat filled in March; churned twice. | Peer conversation, no ask. | YOU |
| Chief Revenue Officer | New Jersey | Watch | Add-on acquisition doubles the field. | Time it to the close. | JOHN |
ELEVATED EXECMARKET MATRIX · PART 3The Twenty-Five
Five blocks of five. Blocks stay in this order. A shaded cell is an assignment; a blank is honest, a guess is not.
| No. | Block | Company | Industry | Size | The seat | City | Why now |
|---|
| BLOCK 1 · THE DREAM FIVE — if the phone rang, the search ends |
| 1 | Dream | | Enterprise software | Public · $2B+ | Chief Revenue Officer | Seattle | New CEO, Jun |
| 2 | Dream | | Design software | Public · $1B+ | President, Field Operations | San Francisco | |
| 3 | Dream | | Cybersecurity | Public · $900M | Chief Revenue Officer | Silicon Valley | CRO moved to CEO |
| 4 | Dream | | Developer platform | Late-stage · $400M | Chief Revenue Officer | San Francisco | IPO prep |
| 5 | Dream | | Collaboration software | Public · $3B+ | SVP, Americas | Sydney / SF | |
| BLOCK 2 · THE COMPETITOR FIVE — your experience transfers with no translation |
| 6 | Competitor | | Vertical SaaS | $300M–$500M ARR | Chief Revenue Officer | Boston | CRO left, Aug 4 |
| 7 | Competitor | | Vertical SaaS | PE-backed · $180M | Chief Revenue Officer | Austin | New sponsor |
| 8 | Competitor | | Revenue platform | Public · $650M | President, North America | Denver | |
| 9 | Competitor | | Vertical SaaS | Series E · $220M | Chief Revenue Officer | Toronto | Raised $150M |
| 10 | Competitor | | Workflow software | $200M ARR | Chief Commercial Officer | Atlanta | |
| BLOCK 3 · THE LOCAL FIVE — in your market, no relocation conversation |
| 11 | Local | | Fintech | Series D · $160M | Chief Revenue Officer | New York | New CFO |
| 12 | Local | | Healthcare software | Public · $700M | President, Commercial | New York | |
| 13 | Local | | Data platform | PE-backed · $250M | Chief Revenue Officer | New Jersey | Add-on acquired |
| 14 | Local | | Insurtech | $150M ARR | Chief Revenue Officer | New York | |
| 15 | Local | | Martech | Public · $500M | SVP, Global Sales | Connecticut | |
| BLOCK 4 · THE CHAMPION FIVE — people who will say your name in a room you’re not in |
| 16 | Champion | | Former CFO · now CEO | Cybersecurity | Advocate | — | Spoke in July |
| 17 | Champion | | Former board colleague | Data platform board | Advocate | — | |
| 18 | Champion | | Former boss · now CRO | Fintech | Advocate | — | |
| 19 | Champion | | Former direct report · now CPO | Vertical SaaS | Advocate | — | |
| 20 | Champion | | PE operating partner | Growth equity | Advocate | — | |
| BLOCK 5 · THE RECRUITER FIVE — retained search partners who run searches in your space |
| 21 | Recruiter | | Retained search | Technology practice | Search partner | New York | Running a CRO search |
| 22 | Recruiter | | Retained search | CRO & sales leadership | Search partner | San Francisco | |
| 23 | Recruiter | | Boutique search | SaaS go-to-market | Search partner | Boston | |
| 24 | Recruiter | | Retained search | PE portfolio practice | Search partner | New York | |
| 25 | Recruiter | | Boutique search | Board & C-suite | Search partner | Chicago | |
ELEVATED EXECMARKET MATRIX · PART 4The Route
Written last, off the finished Twenty-Five.
| What it answers | Yours |
|---|
| WHAT THE MARKET SAYS | The pattern across all 25 rows | Competitor block is where the open seats are. Three of five have moved in a year. |
| THE LEVERAGE POINT | The one relationship, category or fact that moves the most | Your former board colleague sits two steps from three of the Dream Five. |
| THE SHORT-TERM ROUTE | Which five rows deliver the next 30 days | Rows 6, 7, 9, 11 and 21. Boss first, then The Insider. |
| THE LONG-TERM ROUTE | What the next seat must produce | A CRO seat with a path to President inside three years. |
| THE WEEKLY METRIC | Named-decision-maker conversations | Three a week. |
| THE ONE STORY IN THE WAY | The thing you tell yourself that slows you down | “I should wait until the year closes.” |
DONE WHEN: the two goals and six answers fit on this page, and you would say them out loud.